Diamond Rejection Kills New Comics Magazine?

xerexes's picture

This may be a bit too meta to be of interest to most readers but I just read Tim Leong's post about how Diamond has rejected his planned paper version of Comic Foundry. Comic Foundry has existed as a blog for (I think) about a year and Leong seems to have been working on a print version for at least 6 months or so.

A couple things - one I've thought (and others have thought with me at points) about what form Comixpedia could take in actual print. I've never moved forward both b/c of not enough resources but also not sure about the right mix of content. So I'm interested in other new efforts to create comic publications. I really don't have an idea of what Comic Foundry would be like - it doesn't have a very distinct voice online from the many other web-based comic sites (like CBR, Newsarama, etc).

Two - it looks like Diamond rejected the magazine from its distribution system because of a subjective decision by an employee there. I don't think I realized how arbitrary Diamond can be. It does really highlight the hammerlock that Diamond has on the direct market system.

TheDeeMan's picture

I'm sorry, but whether or

I'm sorry, but whether or not the world really needs another superhero comics magazine should be up to the public to decide with their dollars. I mean honestly couldn't someone tell you the exact same thing about your proposed Comixpedia magazine? Who really needs another comic magazine be it Comixpedia and or any other? If the "Who" aren't ever really given a chance to decide for themselves one way or the other what they need because someone else already made the decision for them, then why ask the question in the first place?! I mean if Diamond didn't think it would sell is one thing. But saying there are one too many varieties of a thing needs to check the supermarket aisles for cereal, detergent, soda, etc, and get back to me on the question of too much variety. And even more honestly, doesn't EVERYONE who is involved in comics in some way secretly really really want to be published (in comicbook form, magazine form, etc) damn the consequeces? I mean really? So that was a bit of a cheap shot. Especially considering that you're considering making the same move. Dee G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.
G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.
xerexes's picture

We kind of agree on one point actually

I've been very clear that I think Diamond's monopoly (near-monopoly?) sucks. We're supposed to live in a free market country with competition - of course, it should be up to the public to decide if they want to buy Tim's mag (as for Comixpedia I have mused about print versions but never proposed to do anything - for a lot of the reasons in the post I made above).

As for whether everyone in comics secretly wants to be published in print? I dunno but secret wishes or not, it's a hell of a lot harder to do a content business in print these days. The ol' intertubes is changing content business models left and right - not just comics, let alone comics journalism. Without a really tight business plan or a trust fund you're just not going to last very long...

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Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

Xaviar Xerexes Oh yeah... this place is called ComixTalk now.
xerexes's picture

Clarify a bit

I guess I should clarify this a bit. When I said:

(2) does the world really need another magazine about superhero comic books? Leong says CF is new and fresh but those are pretty vapid buzzwords...

That's my opinion on the state of the marketplace not an endorsement of Diamond's decision not to carry it.

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Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

Xaviar Xerexes Oh yeah... this place is called ComixTalk now.
joeymanley's picture

Guy at ComicBookCommentary

Guy at ComicBookCommentary had an interesting take, similar to yours, Xerexes:

http://www.popcultureshock.com/index.php?p=41779

xerexes's picture

I don't know Tim Leong but..

So I saw Tim Leong's video post with him directly commenting on Diamond's rejection of his print magazine Comic Foundry (on the web for about a year or so). Don't bother watching it - it's a bit whiny and pleading..

But what was interesting about it is (1) Leong may not have a real business plan - just listening to some of his comments about how he views his potential magazine versus other items distributed by Diamond makes me question whether he's done any real research on this; and (2) does the world really need another magazine about superhero comic books? Leong says CF is new and fresh but those are pretty vapid buzzwords...

I feel bad that Diamond has such a monopoly on distribution to this market but I'm scratching my head at how this approach by CF even makes sense (keep in mind that CF's web presence by what data I could find is less well known then Comixpedia) given that CF is relatively completely unknown, trying to compete on paper against paper mags Wizard and TCJ as well as the countless comic news sites covering this stuff (especially Comicon, The Beat, Newsarama and CBR) and it doesn't appear that CF has any backing at all other then whatever cash and credit Leong has to his name.

I can only guess that Leong just really really wanted to be a "print journalist/publisher" - damn the consequences.

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Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

Xaviar Xerexes Oh yeah... this place is called ComixTalk now.
TheDeeMan's picture

I think you're right, Tim

And when Diamonds big competition started to go belly like the distribution company that almost killed Top Self a few years ago when it closed (I forget the name of it) I think the comic shops abandoned the smaller, more indy friendly distributors in favor of the safety of the monster that is Diamond. They just won't chance getting their books from anywhere else. So if Diamond doesn't annoint you you're pretty much dead even if you can find a smaller distributor to carry you. It may be beyond us as creators and up to comic shops and stores to re-open their eyes and broaden their focus to the comic creating world at large. Because it exists beyond Marvel, DC, Image, etc. The fact that folks in "the comc book world" still have to be reminded of that even today is a scary thing for the future. Dee G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.
G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.
xerexes's picture

The Beat on Comic Foundry

The Beat wrote about this too. Their comment that they had seen the mock up for the first issue of the print version of Comic Foundry is encouraging although it says nothing about what was actually covered.

Market research question - how much do direct market customers buy in terms of meta-comics - that is journalism on comics, books about comics - in other words anything comics related that isn't actually a comic itself? My sense of the direct market customers as being loyal to a genre (superheroes) and not comics itself suggests to me that I wouldn't want to read a comics magazine that catered to direct market customers...

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Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

Xaviar Xerexes Oh yeah... this place is called ComixTalk now.
xerexes's picture

Letter to Diamond From Top Shelf

Brett Warnock of Top Shelf posted an "open letter" to Diamond at their site:

i feel that Comic Foundry is the only contemporary comics magazine that successfully rides the middle-ground between the elitism of magazines like the Comics Journal and Comic Art, and the entrenched fanboy mags like Wizard, or even our own Comic Book Artist. (All of which i personally love, and devour with equal glee.)

I scan the Comic Foundry site from time to time - it's still seems very firmly rooted in superhero comic books and so isn't what I would want in a print magazine but I admire folks for trying (and that's just me trying to learn from others what works and what doesn't - I have no shame in applying new tricks to the Comixpedia train).

I also can't help but check comparable traffic (alexa may be flawed but it's free...) and Comixpedia.com seems to do well compared to Comicfoundry.com (click for Alexa comparison) so maybe my vague visions of a print edition aren't impossible.

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Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

Xaviar Xerexes Oh yeah... this place is called ComixTalk now.
timtylor's picture

Chuck Rozanski is pretty

Chuck Rozanski is pretty interesting on the saga of the Direct Market, though it's a very personal account and I don't have the background to judge it. From what he says I wonder if the trouble is that a couple of big publishers dominate everything and set the chances of everyone else by their decisions and mistakes. DC's shutting out of "lesser" distributors and Marvel's ill-fated self-distribution fling killing off much of Diamond's competition, DC's anti-reselling clause, dubious promotions strip-mining the readership... I suppose the long-term hope would be to try and grow the American comics business beyond those two, so that the wholesalers and retailers aren't so desperately dependent on Marv and DC. Should be a doddle, almost as easy as unicorn cloning...
TheDeeMan's picture

Diamond is like Ma Bell.

Diamond is like Ma Bell. Break up the monopoly and give the smaller distributors a chance to offer diverse distribution options, to give creators better chance of getting their books into the marketplace, and give the public a wider variety of reading material to choose from. Right now, Diamond and Diamond alone is pretty much in control of what makes it into the marketplace and what gets offered to the public: If Diamond doesn't distribute it, it's dead except for the head stone because comic shops and stores rarely get their comcs from anyplace else. Making Diamond an old school monopoly and needs to go the way of the DoDo. Dee G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.
G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.