Google Ads: Pros and Cons and Click Fraud
Submitted by Xaviar Xerexes on July 1, 2005 - 13:11
Howard Tayler of Schlock Mercenary recently switched from using Google Ads to serving up his own banner ads (Howard has posted the relevant portion of his post as a comment below. Click the title of this post to read it).
If you are using it or thinking about it here's some links on it you might want to look at: "15 Common Mistakes by Google Adsense Publishers that Violate Terms of Service"; and "Click Fraud: What It Is, How to Fight It".
Also, this week the Register reported that Google has been sued by plaintiff Click Defense for breach of contract, negligence and unfair business practices over its Adwords ad program.