Skip to main content

Promotion and Measuring Webcomic Success

It will soon be a year since Kyubikitsy and I have been creating nemu*nemu on a three times a week publishing schedule. During the course of a year, we've both learned so much from doing the strip and trying to broaden our audience. I can't say that it's been easy but it sure has been an adventure!

While I wouldn't say nemu*nemu has been a break-out success, it's done pretty good for a two person team with full time jobs. After our first month I started to wonder how I should be measuring success for our comic. Of course to do this full time would be a dream but we tried to be realistic and keep things in perspective. We're not going to be overnight successes and we'd have to work hard to get people to at least take a look at our strip. So how did I measure success? During our first year, I tried to keep goals in mind for myself personally as well as the strip. Keeping specific goals has made measuring success for the strip a bit easier.

While theres no magic formula to success there are many ways to measure how well your site is doing. One of the first things I did was get an account at sitemeter (Free) to track nemu*nemu's traffic and performance of the site. You could also use statcounter which is also free. Sitemeter gives you a code to append to each page of your website. With this code, sitemeter is able to track vists, pagecounts, where the viewer came from and even what size their monitor is and a lot more! With these stats in hand, you'll be able to see how well your site is doing.

Now that you've got your stats, it's time to start experimenting with publicizing your webcomic. I think participating in different forums and letting people know about your strip is helpful. There are many good communities out there that cater to webcomics and a lot of them for webcomic creators. The thing to keep in mind is you want to communicate with people who might be interested in your comic strip. While participating in a webcomic creators forum is a great opportunity for you to get to know your collegues, you may not necessarily get more traffic since everyone in your group has a webcomic. This isn't to say that webcomic creators don't read each others stuff, but I generally think that usually your core audience is outside of this group.

So for instance, if your webcomic is about crazy guitar playing donkeys, go participate in some guitar related forums. Put your webcomic in your signature if it's allowed. This could expose your webcomic to an audience that can relate to the topic your webcomic is about.

Socializing in one community usually won't be enough to get traffic going to your webcomic though. You'll want to let everyone know you're doing a webcomic! Adding a signature to your emails and including the url to your webcomic is probably least invasive way to publicize your comic to friends and associates without having to actually tell them about it. Getting friends to read your webcomic is probably one of the better ways to build traffic, because if they think comic is good, you can probably ask them to help you spread the

word about it.

The more you promote the better chances you'll have at watching your stats grow. Granted your webcomic has to be GOOD in order to get people to read it and come back for more! "Good" is a subjective term so ask for feeback early on and do what you can with it to make your webcomic better. Promotion of a webcomic is almost a full time job in itself, but with a lot of patience and work, you can get the word out without spending a lot of money doing so.

I'm nuclear obsessive/compulsive

You may have adult onset ADD, but I have toxic nuclear OCD. I see things like wiki's and my mind goes into a swirling tornado of anxiety fueled "what if's" and "if then's". I'll stay clear of the wiki's for the time being. Dee G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.

G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.

I tried Comixpedia.org

After reading your post it sounded like a good idea. But when I got to Comixpedia.org my head nearly exploded. I had ABSOLUTELY NO IDEA what to do. And the help section might as well have been written in french, it was that helpful. So I ended up doing nothing to keep from screwing up everything. Whatever happened to: title, description, url--ADD?! That works for everybody--Even techno-phobes like me. So, for now, GAAK is wiki-less. :( Dee G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.

G.A.A.K: Groovy Ass Alien Kreatures It's like The Goonies meets The Invaders from Mars. Updates on Mondays.

Don't sweat mistakes

Xaviar Xerexes's picture

One more thing - don't worry about mistakes - the one thing wiki's are is forgiving. Try it and the worst that happens is it looks ill-formatted. If you get an entry up though it's more likely that someone else will see it and clean it up a bit.

____

Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

I run this place! Tip the piano player on the way out.

I have to agree

The Wikipedia-style wiki system seems a big hill to climb for would-be contributors. You've got to master a new little language for formatting and making links etc. Like most things it's not so bad once you're familiar with it, but learning it takes time and a code-friendly mind. It must be time and energy-consuming enough making a good regular webcomic on top of a day job without having to become a wikigeek on top of it.

This isn't the fault of anyone at Comixpedia - it's just the dratted existing wiki system. Someone desperately needs to give the basic software a word-processor type, user-friendly WYSIWYG interface.

I agree!

Xaviar Xerexes's picture

I agree - I'm no fan of the mediawiki software and it's a bit annoying to have to learn the wiki language too. But that code is being regularly developed so odds are it will improve its usability eventually. We're also kind of stuck with it as using the same software as wikipedia makes it easier to "rescue" entries from there and post at Comixpedia.org (the GPL licensing makes it possible for both sites to share entries).

A better help page would be a good idea. Unfortunately right now there isn't anyone gung-ho on improving the "meta stuff" on Comixpedia.org except for me and I've got so many projects in the air (plus basically Adult-onset ADD) if it winds up being me it'll take a bit. But I will get to it eventually...

____

Xaviar Xerexes

On second thought, let's not go to Comixpedia. It is a silly place.

I run this place! Tip the piano player on the way out.

You want more traffic, you left out a few things

Malach's picture

1. RSS Feeds, all my webstuff site stats effective quadrupled putting up rss feeds

2. MySpace. Trust me on this one, Stool Sample Webcomics gets close to 10,000 links a week from that shitty site. And man, talk about free advertising!

3. Comixpedia.org. If you are not listed there, you are missing out on links, again, at least 2,000 a month from there.

Thanks for the feedback!Yep

nemu-nemu's picture

Thanks for the feedback!

Yep this is actually in the works currently along with a revamp of the site layout. Hopefully third times the charm on this one.!

 

nemu-nemu.com

 

 

This doesn't really count as

The Gneech's picture

This doesn't really count as promotion, but as somebody who tried to go to your site and did a lot of "where's the beef"ing, may I recommend that you put the current strip right at the top, front, and center? There's so much ancillary content on your site that the actual comic gets lost.

We can't love your stuff, if we can't find it!

-TG

--

www.suburbanjungle.com -- The life, loves, and career of aspiring supermodel and ferocious predator, Tiffany Tiger

www.mopsy.com -- NeverNever, the story of the faeries at war with humanity, and of the humans who just don't notice

--

www.suburbanjungle.com -- The life, loves, and career of aspiring supermodel and ferocious predator, Tiffany Tiger

www.mopsy.com -- NeverNever, the story of the faeries at war with humanity, and of the humans who just don't notice</&