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Nielsen Revises How It Measures Internet Rankings

I saw this in the NYTimes.com this morning: Nielsen is going to ditch rankings based on page views and begin tracking how long visitors spend at the sites. The gist is that Nielsen will push advertisers to use total time spent and sessions for all visitors to determine which sites are the most popular. They cite as reasons the increase in video and other media as well as the ajax technology (which allows for sites to update without reloading the page).

Probably 99.999% of webcomics are NOT showing up in the Nielsen rankings, but I did think it was worth thinking about this as it will have an impact on how advertisers think.