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Guerrilla Marketing

or Mabel, or IrisI'm a doodler. And recently, I had the opportunity to ask myself: "Does doodling your webcomic on a napkin at a restaurant and leaving your URL and a little 'thank you!' scribbled on it entice your server to visit the site and tell friends?" it could. Especially if your comic is about food-related characters.

The other night my wife and I went to the Melting Pot, and I brought my pear-pear notecards to try and sketch out some comic ideas. It has been difficult to find time for that, and the Melting Pot is a very relaxing, slow-paced night out. So as I was doodling, I drew a little fondue pot with a smiley face, pear-pear style, and it caught our server's eye. He loved it and said he'd have to call over the owner. While he was gone I put the URL on the card, and my wife and I decided to leave it for the restaurant. Before we left the owner came over and took a look. She really enjoyed the little fondue guy and wanted to keep it. Of course we said yes!

The term "guerrilla marketing," I suppose from its etymology, inherits (at least for me) a kind of "mua-ha-ha" vibe. But I feel like it doesn't have to be about sneakiness, surprise and cat-like tread. I know I for one am put off when I pick up a book at the bookstore to flip through, and some other author's card falls out, with their URL and a blurb about *their* book. The experience at the Melting Pot made me feel like guerrilla marketing is really just a buzzword with cultural baggage that I don't want; that this kind of marketing can really just be about being you wherever you go.

So, I decided to keep up my doodling, especially when I go to the diner or some place for coffee. Who knows? The comic does have a coffee cup as a major character...Even if it doesn't get the waitress or busboy to go to the website, at least a little doodle will make their hassled day a little more pleasant.

Re: Guerrilla Marketing

Unityflow's picture

My favourite tactic is to hand-draw a few postcards containing a nice sketch, a joke and my web address and then I head over to the local bookstores.

Once there I put my cards discreetly (really, don't let the staff catch you) into books that I think the readers of will like my stuff. I've had several confirmed visits from this method.




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Re: Guerrilla Marketing

I used to write my URL on the wall of motorway service station bogs, that count?