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SugarShock!, reviewed by Larry "El Santo" Cruz

I realize that I'm treading a potentially dangerous, career-killing line here. Joss Whedon fans are a rabid and devoted bunch who enshrine his creative output like they were gold-plated tomes of sacred literature. Dare I say one bad thing about the SugarShock! webcomic? Should I risk the possibility of being mobbed on the streets by rabid Browncoats in ill-fitting Firefly t-shirts, ready to defend the honor of their beloved lord and master to the very death? (For the record, I wasn't too enamored of the Firefly TV show, but, overlooking some problems I had with some of the cutesy dialogue, I rather enjoyed the Serenity movie. The first person who mentions that Fox screwed it up and I should go watch Firefly in the right order earns my withering scorn ... and my EVIL EYE.)

However, I'll gladly brave the cruel slings and arrows of the Whedon fanboys and fangirls, because, without even reading the comic, I feel confident in my bold prediction that SugarShock!  is the front-runner for 2008's Eisner Award for Best Digital Comic.

Look for no further proof than 2007's winner: Steve Purcell's Sam & Max comic. Don't get me wrong... I love that big old detective dog and his psychotic bunny pal. Playing "Hit the Road" is one of the most cherished memories of my youth. But the webcomic was all of 12 pages long and featured a story that was rather trite and mediocre. Award material? Most definitely not.

This was all the evidence I needed to indict Eisner Award judges as insular old nabobs who couldn't really be bothered to read webcomics, dismissing them as passing fads generated by hyperactive 12-year-olds making sprite or stick-figure comics, and constantly pooh-poohing how anyone can make any money online for something you can give for free. (Hello, Ted Rall!) However, I'm going to make a wild guess that each and every one of those judges knows the name of Joss Whedon. They might even own both the complete Buffy and Firefly DVD sets. I also imagine they've spent time in their parents' cellars downloading pictures of Sarah Michelle Gellar.

SugarShock! is brought to you by Dark Horse Comics, publisher of celebrated fare with names like 300, Hellboy, and, um, Barb Wire. The story spans the first three issues of the Dark Horse Presents (DHP) anthology title, which, historically, has been Dark Horse's flagship book. Although the print run came to an end in 2000, DHP was brought back in 2007 as an online digital comic series. I heartily applaud the move. I've had my qualms with online anthology series in the past, but, the way Dark Horse is implementing it, the concept makes a lot of sense. Anthologies are typically filled with mainly unproven or disposable short stories, and they exist primarily to give new comic book writers and artists a little bit of exposure. Consequently, they're hardly the sort of books that fly off the comic store's shelves. Fortunately, DHP is one of the few anthologies with an excellent track record: it was responsible for the launch of both Paul Chadwick's highly acclaimed Concrete series and Frank Miller's brutally violent Sin City.

The DHP site is more visually pleasing than DC's similar webcomic experiment, Zuda Comics. Although pages are presented through the much hated Flash interface (boo!), the layout lets the reader view the pages at a fairly comfortable size. For the first time, I could see the aesthetic benefits for using Flash. Fabio Moon's art is fine, and it fits the comedic tone of Whedon's writing, but it's somewhat workmanlike and won't set avant-garde tongues a waggin'. However, in Flash, the artwork looked crisper and more detailed than comparable webcomic art saved in .png or .jpg formats. It's like the difference between newsprint and glossy paper. As another benefit, there was no lag time when clicking from one page to the next. I had one complaint, though: the sliding navigation screen at the bottom of the page --- where you have to mouse over the left and right arrows --- was a bit of a pain to use, causing me to overshoot the issue I wanted to read more than a few times.

For some utterly baffling reason, DHP is hosted on MySpace. Dear God ... why? Unlike Zuda, which distances itself from its parent company, everything at the DHP site is branded with the Dark Horse imprint. Why wouldn't they just host the comic at the Dark Horse site? I suspect words like "corporate synergy" and "targeted market distribution" were bandied about at Dark Horse central. Whatever. MySpace is cheesy, and seeing that name in the address bar was hella ghetto.

"That's all well and good, El Santo," you no doubt are saying right now, "but what about the story. The story! Will SugarShock! send me into a grand mal diabetic coma like the name implies? Exclamation mark and all?"

SugarShock! is set in a world that's part modern day, part science fiction, all rock and roll. We follow an all-girl band (or rather, mostly all-girl band) by the name of SugarShock! The group consists of hyperactive lead singer Dandelion, her two more reasonable bandmates Wade (the fat one) and L'Lihdra (the tall butch one), a robot named Phil, and a groupie. After losing a battle of the bands to Sensitive Guy, the band's coupe gets totalled by a falling Gwar-esque alien. Dandelion sees this as a sign: a new gig awaits ... in the stars! The band piles into spaceship, and they rocket off to another exciting adventure! Or, more precisely, an alien world where they have to fight to the death, reveal long-buried cosmic secrets, and change the universe through the power of rock like they were Tenacious D or something. That sort of thing.

Re: SugarShock!, reviewed by Larry "El Santo" Cruz

"Incidentally, it's possible that Whedon heroines are so popular among fanboys because they're anime girls brought to life. I get that same vibe from Dandelion... only instead of emulating Rei Ayanami or Utena Tenjou, she's channeling the manic spirit of Excel Excel.)"


Do you really see Buffy (or other prominent Whedon heroines) as anime girls brought to life?  I feel like Buffy has more in common with, say, Toby Maguire Spider-man, a generic "nice" personality but not mich else going there mentally.  I see the little sister in Firefly as very anime, but I never got that vibe from any of the other characters. 


I guess Buffy and Utena have similarities as active feminist type heroines attracted to bad boys, but Utena plays up the tomboy element more, Buffy is supposed to seem girly and unthreatening until she gets into a fight. 

Re: SugarShock!, reviewed by Larry "El Santo" Cruz

El Santo's picture

You know, I have actually not actually seen and episode of Buffy from beginning to end, so I can't make a judgment call on that.  I picked up the "anime girls=Whedon female protagonists" from an argument I saw on a discussion board somewhere, and I'd be hard pressed to remember where it was.  The discussion, though, was mostly centered around the character of River Tam, so she may, in fact, be the only anime-like female character in the whole Whedonverse. 

The only other heroine that might apply to that comparison my be Kitty Pryde, but in Astonishing X-Men she doesn't really act all that differently from how she was originally envisioned by Chris Claremont.  Still, I guess there could be something said about how Whedon wanted her on the roster.

I do stand by my genius conclusion that Dandelion does talk and act like the main character from the Excel Saga.


Re: SugarShock!, reviewed by Larry "El Santo" Cruz

I'm pretty sure I remember seeing somewhere that Wheedon explicitly said that Kitty Pryde was the main inspiration for Buffy, which is why he brought her back to the team in Astonishing X-men.

Me, I think the secret to Joss Wheedon is that he always writes the same characters. Always. There's always the charming ditzy emotional girl who talks funny, the pseudo father figure who keeps things together while making dry wisecracks, the wacky guy who can't fight so much, the stoic person who always does his duty, the tough and crude guy who likes beer, the dangerously classy lady, the crazy one who says creepy things that the sudience understands more than the characters do, and they show up in every single thing he writes, under different names. Mal/Beast/Giles, Buffy/Kitty/Kaylee, Simon/Colossus, River/The girl in Buffy who got her brain scrambled/Blindfold, Zoe/Hisako, Emma/Inara, Wolverine/Oz/Jayne, Xander/Wash/Cyclops. I can't say who's who in this, not having read it, but from your description and the captions I'd say the girl is the Kaylee, the robot is the Mal, and the guy in the back seat is the Wash.

This isn't to say I don't like it. Astonishing X-men is the best Marvel has been in a long time, and Serenity is one of my favorite movies.  Just pointing out that they both might as well be alternate universe versions of eachother.