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Marvel On Cell Phones in Europe

Todd Allen finds a story on Marvel comics distributed on cell phones in Europe and wonders if this is Marvel's pilot program before bringing it to the U.S.  Assuming that to be the case, Allen surmises what it would look like here:

The books in the demo on the CATOOZ website include the Planet Hulk run of Hulk, Astonishing X-Men, the Warren Ellis “Extremis” reboot of Iron Man and Millar’s Spider-Man run, so we might not be looking at terribly current comics here, but we also have a hint of how Marvel might handle new releases digitally: Something along the lines of $1.50 for a single issue, $7.50 for a bundled subscription