Measuring the Webcomic Audience Version 0.5
Itâ€™s been almost a year since our last effort to measure the webcomic audience. While in a perfect world we would have spent that time developing proprietary measurement tools capable of providing a highly accurate list of webcomic audience numbers this, in so many ways, is not a perfect world. Plus, we spent the development money on Mexican vitamins. But that alas is another story.
Way back in November of 2003, we published the last version of the Most Read List where we relied on data from Alexa.com and Ranking.com. Both sites rely on surveys of traffic that can lead to unpredictable skewing of the results. Alexa.com in particular relies on data obtained from the Alexa toolbar that users must download and install on their computers. Although this is not as accurate as the systems used to measure CD or book sales it is actually probably no better or worse than the diary system for television used by Nielsen or for radio by Arbitron. So while we will continue to investigate methods to arrive at a more accurate Most Read List, we thought there was a value to providing an update using the current approach.
For this list we looked at Alexa rankings and Ranking.com rankings (based on a combination of a sort by page views and a sort by visitors). We specifically looked at data from the month of September (through Thursday, September 16th) for the initial effort to rank webcomic audiences. We also reviewed Alexa data for the last three months, however, to make direct comparisons between webcomics on the list after the initial sort.
Penny Arcade once again leads the chart, which is either evidence of this webcomicâ€™s continuing popularity or an unholy alliance between Alexa and Gabe and Tycho. And not surprisingly, after a highly visible year for creator Scott Kurtz, Player VS. Player has moved up to the number 2 spot. A number of comics make their rookie appearances on the list including: Ctrl-Alt-Del, Angel Moxie, VG Cats, Least I Could Do, PartiallyClips, Kevin and Kell and General Protection Fault. A number of other webcomics just missed the cut including: Goats, RPG World, Wapsi Square, Itâ€™s Walky, El Goonish Shive, White Ninja and Get Your War On.
As always, this project is in beta so please provide feedback on any aspect of our efforts. We have also continued to add webcomics to our watchlist. As before, this list only ranks those webcomics actually on our watchlist. To the extent that we are missing a webcomic on our watchlist that potentially would place on our most-read list, we rely on you, the readers, to bring it (them) to our attention.
|Rank||Name||URL||Last List||Time on Chart|
|2||Player VS. Player||pvponline.com||8||5|
|18||Least I Could Do||leasticoulddo.com||-||1|
|20||Bob and George||bobandgeorge.com||7||4*|
|21||Kevin and Kell||kevinandkell.com||-||1|
|23||Scary Go Round||scarygoround.com||24||2|
* Non-consectutive appearances.
You can read all of the webcomics on the Watch List here.