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The Story? Plugity Plug Plug!

Tom Spurgeon reports that Dark Horse may or may not be pulling a book version of Planet Beer from cartoonist Brian Sendelbach.  Sendelbach apparently sent out an email asking for pre-orders to avert a pull of the book (scheduled for March) by Dark Horse.  Dark Horse in its response doesn't seem to agree exactly. 

Sendelbach's comic is called Smell of Steve and appears online and in some weeklies.  I have no idea about Dark Horse pulling books or whatnot but whatever email Sendelbach wrote was brilliant P.R. -- he's got mentions of the coming book in The Comics Reporter and other sites -- plus a solid plug from Internet Jesus himself.