Rosenberg Says Bitpass Experiment A Failure
Submitted by Erik Melander on June 14, 2005 - 13:49
After one week, Jon Rosenberg declares Goats' Bitpass experiment a failure.
Except that BitPass actually had a negative effect on our other lines of merchandise. We sold less stuff and made less money, even though we had more traffic coming in to the site. Hell, when PA linked to us last June we had our best month ever. Despite a larger regular audience and a link from that same site we are on track to sell approximately 3/10 as much this month over the year before.
The Goats' Bitpass experiment consisted of offering two minicomics for a quarter each using the Bitpass micropayment system. The experiment was the result of challenge made by Scott Mccloud two years ago. The experiment began just as the war of words that has been going on following the release of the trailer for the Adventures into Digital Comics documentary was winding down.