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Micropayments 3.0? iCents

Scott McCloud links to iCents.net today -- a micropayments-like set-up that is centered around creating "paid links".  I poked around the site this morning and to be honest I'm not entirely sure what it does that isn't already out there in various apps and software bits.  It (thankfully) doesn't set up another payment system (it's relying largely on paypal and other similar stuff) -- it looks more like a bit of code that developers can use to incorporate it into their sites. 

If anyone tries this out on a website they run, let us know about your experience.