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Remember WOWIO

Remember WOWIO - the company that gave webcomics money, than didn't pay what it owed for awhile, than got acquired by Platinum (and then got bought again)?  Wowio's owner Brian Altounian is on a clip from a Money TV show (what channel is this thing on?) saying that WOWIO got a business method patent that has something to do with ads in ebooks. He references it being very broad and mentions Google and Amazon as two companies who he hints will now need to pay him to do the things this patent covers. Interesting.

On first reaction, I find it hard to believe that (a) you can patent something so obvious and (b) no one else has a patent in the same area (which usually means PATENT WAR)...