Wired Article on Advertising in RSS
Submitted by Wednesday Burns-White on October 18, 2004 - 20:20
Now more than ever, syndication need not mean loss of ad revenue. Wired checks into the rise of advertising amongst RSS feeds run by commercial interests. More proof of concept than anything.
This comes via an entry in the Six Apart Professional Network weblog. Anil Dash notes, "All the advertisers moving into the new medium would do well to be cautious in addressing the blogosphere. An audience that's willing and able to publish their responses to the whole world demands a thoughtful approach to marketing." (I wouldn't go so far as to assume that audience is just bloggers, mind. I have horrible visions of forum flamewars, rampaging ceaselessly, jumping from phpBB to phpBB like graceless, Kong-sized acrobats. This may be long USENET history rearing its ugly head, though.)