Advertising Question

Advertising Question

by Jae - 12/09/2004 - 16:33

Hi all,
I have a question for those of you offering advertising on your websites. What kinds of questions do people normally ask before they will advertise on your site? There's the obvious - cost and amount of traffic. Then there's clickthrough rates - how important are those to advertisers? What else do they want to know that I'm not thinking about?

Thanks!
Jae
www.baegtobar.com

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RE: Advertising Question

by Erik Melander - 12/09/2004 - 19:37

Things of the top of my head:
When and how often do you update? Especially important if you intent to sell adspace by the day.
What kind of things will be in your comic, a rating if you will. Fuzzy bear and Honey bunny's adventures in funland might make an advertiser think that your comic is all ages, which in turn might make said advertiser a bit angry if wednesdays strip features an orgie and/or massmurder.
Place and type of ads, will they are horizontal or skyscraper ads. Above, below or besides the strip.
If you have a substantial audience it might be a good idea to ask them to answer a few questions to determine what market segment they belong to as well as their habits of spending.

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RE: Advertising Question

by Erik Melander - 12/09/2004 - 19:43

Should probably ad that I don't sell adspace (or anything else for that matter), but those are questions that I would ask if I intended to buy it.

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RE: Advertising Question

by Jae - 12/10/2004 - 00:33

Heh, I should have asked the question from both points of view anyway - thanks!

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