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Todd Allen Back With An Essay on Micropayments

Todd Allen has an essay on micropayments entitled Micropayments and Web Comics: Let's Do the Math. Allen's article tackles the resurgent issue of the micropayments model for webcomics:

How does the revenue generated from a micropayment compare to the revenue generated from a print comic?

How does the revenue generated from a micropayment compare to the revenue generated from a banner ad?

Do banner ads look better when you factor in audience erosion?

What generates more revenue a web comic book or a web comic strip?