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How to let the user decide what to pay to view your comic?

This is related to previous article/post on Comixpedia that I can't seem to find. I remember Comixpedia mentioning some guy who was actually doing better in his finances by letting his users determine what they pay to view his content rather than fixing it. If anyone can link me to that article, I'd be very grateful.

The enigma that remains to be solved (at least for me, I'm hoping one of you know), is how to allow a payment of anywhere between $0.01-whatever, and to allow access to that content to be granted as soon as the transaction is made (php solutions welcome, pre-fab solutions better).

Has anyone actually done this? If so, how?