I actually really like Kottke’s links blog, his blog blog is hit or miss for me. But sometimes he posts with such a self-important sense of "discovery" of a notion that has already been discovered, colonized and conquered by webcomics (let alone other websites) that to me at least it verges on unintentional parody.
Which is not to say this new advertising network might not work really well. I just doubt it’s really all that and a
piece of toastbag of chips. Snap!