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  • Reinder Dijkhuis has an interesting essay on Project Wonderful. My take on Project Wonderful is that it's a wonderful platform for a web-based advertising system but what remains to be seen is whether it turns into an advertising service. A service needs some entity interacting with traditional media buyers (usually advertising agencies) to sell them ad space on the platform. Whether that's PW creator Ryan North who takes that on or some other arrangement, it's a piece of the puzzle necessary to the long-term success of PW. Don't get me wrong though - I'm a big fan of PW right now and I'm optimistic about it.

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If I had a dollar for each time I've accidently called someone a "sh!tstain"....