Conventional wisdom held, as late as 2001, that the only sustainable economic models for online comics were ad-based. Either the comic carried advertising in some fashion, or it was itself an advertisement for its own merchandise. "Pay-to-read" models were mostly based upon speculation and mostly spectacularly unsuccessful. Even Scott McCloud found his position as comics pundit threatened over his endorsement of "micropayments".
Tycho of Penny Arcade was one of several cartoonists who took McCloud to task for it: "This guy's take on human nature is spun from pure fancy. He imagines that other people – in fact, that everyone– would gladly pay for things if given the chance to do so. That is demonstrably, empirically false– most especially so on the Internet, and most damningly so where content is concerned." They eventually mended fences, but the point of wisdom had been made.
However, Joey Manley was never much for listening to conventional wisdom. Continue Reading →
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