An advertising industry site, ClickZ, covers Ryan North's Project Wonderful. As PW grows it certainly has the potential to pull in a wider variety of advertisers which will help bring more money into webcomics (as opposed to concerns that it's just shuffling it around).
Two things from the article: one who is the other person in Ryan North's "two man operation"? and two, excuse a moment of jealousy from me as my mind boggles at Josh Roberts' expectation to clear $1000 this month from ads on Comicspace.com. Wow.
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