People are buzzing with this announcement, and the ramifications it will entail to the future of newspaper comics and syndication. Read some of the reactions over at ToonTalk from such established cartoonists such as Wiley Miller (of Non Sequitur).
Kurtz' plan was hatched from a desire to maintain total artistic and financial control over his creation while seeing it printed in newspapers. Earlier talks with Universal Press Syndicates failed as they could not meet these demands. Kurtz expects that "[t]he exposure and prestige of PvP appearing in daily papers would more than pay for itself in a months [sic] time." This is a concept several cartoonists already established in the print field have a hard time comprehending.