A news post on icv2 states that Del Ray will be releasing 30 pages of manga on mini-sites for each of their new series before the official publication date.
While this is not unusual, look at this quote, “pages will be released by a Innovative page-a-day approach. Del Rey plans to add a new page of manga content each day for thirty days hoping to encourage readers to come back every day and build buzz for the new properties.”
Now last time I checked, there is nothing innovative about releasing a page of manga a day. But all the best to them, I think we put up pretty stiff competition 😀