A collective, loosely defined, is any sustained grouping of webcomic creators. What they do together varies greatly from group to group. Some are largely a peer group offering each other critical feedback and encouraging support. Others throw in cross-promotion for each others' work. Some build a collective brand with logos, advertising and a central website. Some share business experience and expertise in areas as varied as merchandise, books, conventions, hosting and website creation.
And what did I find from my research? There's a tremendous number of collectives out there (and that I never want to attempt another "survey" article again). And, oh yeah, checking out collectives can be a great way to find excellent new comics.
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