What’s the optimal business model for a webcomic? Is there just one? Hard to know for sure until someone does more work collecting sales and other revenue numbers (didn’t Gary once threaten to do something like that?) but we can at least talk about different approaches.
Jim Munroe lays out his approach for his new graphic novel-length comic series, Sword Of My Mouth, which combines printing issue #1 (presumably more for exposure than for profit), digital subscription and pre-orders for the graphic novel:
Sword of My Mouth #1, the first part of the follow-up to my post-Rapture graphic novel Therefore Repent!, is now in stores and this weekend at TCAF. #1 will be the only print edition — issues #2-6 will be digital only, after which the complete story will be collected together and published as a printed graphic novel. So if you’d like to get them as they’re released bi-monthly through this year, you have two options — you can subscribe to the complete series in a digital format for $6 or pre-order the printed graphic novel for $12 and get a free subscription to the digital issues as well as some other goodies.