I’ve offered my own opinions on what constitutes the “mainstream” (i.e., superhero) market for offline comics. Ninth Art columnist Brent Keane revisits his own opinions on this dark corner of the universe.
And now there’s this piece from a “Pop Culture” store complaining that it’s not fair that he has to compete with “mass market” chains. An actual pop culture store would be pretty cool I imagine. Most direct market shops don’t qualify though.